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Internal messages about business strategy from both men would sometimes conflict, as it became clear the executives weren't speaking with one voice, several people noted.
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In the months that followed, Chapek began making key decisions about Disney's future - including a dramatic reorganization of the company and outing actress Scarlett Johansson's salary following a dispute over her Marvel movie "Black Widow" - without Iger's input. The people asked to remain anonymous because the relationship and discussions about it are private. Since that incident, Iger and Chapek haven't been able to mend their relationship, according to about a dozen people familiar with the matter who spoke with CNBC for this story. "It was a turning-point moment," said one of the people familiar with Chapek's reaction to Iger's interview with Smith. Three days after Smith's story was published, Disney accelerated its timeline and named Chapek to its board. The Disney board had little interest in starting a brawl, especially given the state of the company and the world, the people said.
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Chapek was already reporting to Iger, the board's chairman, anyway. Chapek felt he was essentially doing it again, leaving him as a hapless second banana, according to people familiar with his thoughts. Iger had postponed his retirement as CEO three times already. He had not expressed a need or desire for extra help. "A crisis of this magnitude, and its impact on Disney, would necessarily result in my actively helping Bob and the company contend with it, particularly since I ran the company for 15 years!" Iger said in his email.Ĭhapek was furious when he saw the story, according to three people familiar with the matter. Iger told Smith he would stick around to help run the company. He reported Iger wasn't going to turn Chapek to the wolves as a brand-new CEO while the world was falling apart. One month after those comments, with everyone stuck at home, then-New York Times media columnist Ben Smith published a story after reaching Iger by email.